The Golf Gear Store .us

Leaderboard Marketing Group gets your golf product top the consumer

Article by Ian Davies

Every year dozens of small companies with great new golf products and services are forced to fold their business because they do not know how to get into the golf market or do not have the resources necessary to enter the market strongly. We at Leaderboard Marketing have a radio show that is broadcast on ESPN Radio. We also know a LOT of people in the golf business from all around the country. Use our expertise and connections to help YOUR small business.

By working together, we hope to help small businesses with good ideas grow into medium and large sized companies with exposure, customers and profits. It won’t be easy, but with a solid plan and hard work you CAN turn your golf related business into a success story.

The Leaderboard Marketing Group was created to answer the questions that were raised during the course of cultivating guests for the radio show. The Leaderboard on ESPN has always pursued the new golf “gadgets” from a reporting/news standpoint: these include training aids and equipment that make golf more comfortable, enjoyable and/or easier to master. The common theme, when these companies were asked about the marketing and promotion of these products was: “it’s really tough to get this into the hands of the golfers”

This developed into researching all companies, new or existing that had created and wished to market golf accessories to the public. We found that there was a wide need for a marketing plan to assist and focus our current efforts.Whether you have a start-up or an existingproduct or service, we can guide you through the tough process of marketing, distribution and advertising strategies.This will result in an effective, yet economic way to get your message to the golfing public.This strategy can take many forms; together we can determine the approach that suits you and your company. Our review and consulting process is designed to take the specific circumstances you have and is tailored to you considering all factors including your budget and needs.There are options, and we intend to advance them in an affordable fashion by utilizing our network of contacts within the golf industry; combine a small group of unique companies and advance their efforts jointly.

Options that many small companies with great golf products/services have pursued include:

Possible Action ProblemHire a national Marketing/PR firm – Too costly for most companies

Build a website for retail sales – Not enough people visit site and click through to buy

Get it into a Golf retail store – The retail chain beats you to death on margins

Hire Sales Staff – Too much upfront costs; payroll, benefits & expenses

National Distribution – Same problem as retail chains – too much out of your margin

Do everything yourself = Not enough time to manage all components adequately

The Leaderboard Marketing Group – Services

Leaderboard Marketing group can offer the following services through our golf industry affiliates & media partners:

* A partnership with the PGA of America and Play Golf America * A targeted database of golfers that are proven buyers * A Web Optimization program that drives traffic to your site * A New Products Only Press Release system that targets the PGA Pro, and the golfer * A Golf Video Portal for streaming your product globally * An ESPN Golf Radio Show – in negotiations with XM Radio * Prime time advertising on other ESPN shows * Interactive Internet, Cable & Satellite TV media partnerswith ‘pre’ negotiated special rates * A number of local, regional & national Golf Tours that will feature your product * A Global Million Hole In One Concept to preview your product * Access to independent Sales Reps in all areas for product representation * Media Kits & all Media Inquiries * Generate Press Releases * Interviews * Liaise with Distribution Chains, etc. * Product Placement with Promotional Efforts * Product Launches * Conferences / Trade Shows / Conventions

By combining a small group of like minded companies, we are able to employ a synergistic approach, and cross utilize our contacts and resources.

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We broadcast our weekly golf radio show on ESPN Florida from The Celebration Town Tavern in Orlando. We are on the air each Monday evening from 6-8PM and stream live at http://www.leaderboardradio.com and http://www.allgolftv.com

We have been fortunate to have had some great guests recently including…

* PGA Tour Players: John Daly, Robert Gamez, Rich Beem, Deane Pappas, Tommy “Two Gloves” Gainey & Ben Bates * PGA of America President Brian Whitcomb * PGA Tour Caddies Damon Green (Zack Johnson) and Ronnie McCann (Brendan Pappas) * PGA Teaching Professionals Bill Madonna, Bill Madonna Jr., and Tony Ziegler * Putter Designer Tad Moore * Former USGA Technical Director Frank Thomas * LPGA Commissioner Carolyn Bivens * LPGA Tour Players Paula Creamer, Cristina Kim, Nicole Castrale, Angela Park & Kim Hall * Ahead Director of Marketing Jim Keenan* Adams Golf Founder Barney Adams * Golf Channel Reporter Adam Barr * Former PGA and Senior Tour Players Calvin Peete and DA Weibring * Reed Expo VP Ed Several (PGA Show presenters) * Srixon VP Mike Pai * The Greg Norman Collection Senior Director of Design Jeremy Branderick * GCSAA President David Downing * St. Andrews Communications Director Mike Woodcock * King of Queens Co-Star Gary Valentine * Former US Olympic Skier Terry Ahola * Former Cleveland Indian “Sudden” Sam McDowell * Former St. Louis Cardinal QB Steve Pisarkiewicz * Former 49er and Panther William Floyd

Visit us at http://www.thelbmg.com

About the Author

Ian Davies is a golfer and producer of The Leaderboard on ESPN, a golf radio show broadcasting from Orlando, and streaming live at http://www.leaderboardradio.com and http://www.allgolftv.com Ian responded to golf companies requests for help by forming The Leaderboard Marketing Group which takes golf products, concepts and services to the consumer or course. Visit http://www.leaderboardradio.com or http://www.thelbmg.com